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Bernstein was walking in the hills surrounding the now snow-covered city, when suddenly, the sun came up and the snow began to melt and the glorious Alhambra began to appear before his eyes from under its covering of snow and revealed a fabulous sight for him to behold!
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Apparently during the early morning hours, the young Mr. Bernstein said that he was enjoying a walking holiday in Spain, and that just before his arrival, the City of Granada experienced a snowfall, which apparently did not occur often. Bernstein’s memory of his first sight of the Alhambra while walking in the hills surrounding the City of Granada during the early hours of the morning, his description invokes a remarkably romantic scene worthy of any Hollywood film setting. The reasoning behind the choice of Granada as the name for this theatre is shrouded in romance, fantasy and mystique and, although I do not doubt that it was inspired by Mr. in just six-and-a-half months from laying of the foundation stone to opening ceremony.
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The building and opening of Granada Theatre Dover represents a remarkable display of showmanship in true Barnumesque style, and is still, to me at least, a lesson in well-executed hullabaloo and worthy of any modern advertising agency (and this includes those members of Tate & Stephensand even those at Sterling Cooper Draper Pryce (later Sterling Cooper & Partners)! Allow me to explain…… but first let me add that despite the hoopla surrounding the theatre, it was built in an amazingly short period of time …. The name of the theatre was to be the Country Theatre & Tea Room, however this was changed later to Granada. The picture was provided by Ms Lorraine Sencicle, The Dover Historianīy January 1929, Cecil Massey had found a suitable site in Dover for Sidney Bernstein’s purposes and, in February 1929, County Theatre Dover Limited was registered and construction began that summer on what was to be his first purpose-built cinema. From the Opening Ceremony Programme of the Granada Theatre Dover